Oct. 3, 2024
MAP360 Collective recently launched an engaging marketing campaign for the upcoming HBO Original limited series The Penguin, which premieres on Max. This Gotham-inspired activation began on September 16, 2024, and included partnerships with prominent New York City businesses with “Gotham” in their names. Participating businesses such as Gotham Burger Social Club, Gotham West Market, Gotham Wine & Liquors, and Gotham City Barbershop took part in storefront takeovers and social media promotions to bring Gotham City to life.
The businesses curated exclusive menu items and displayed The Penguin branded merchandise. For example, customers enjoyed themed dishes like the “Let’s Be Pals Classic” at Gotham Burger Social Club or the “Gotham Classic” at Gotham West Market. These special offerings immersed customers in the atmosphere of the Batman universe, creating a memorable experience that tied into the dark, gritty world of Gotham.
The series premiere airs on Max, starting September 19, 2024, at 9 pm ET, with regular episodes starting on Sundays at 9 pm ET from September 29. This campaign effectively harnessed local businesses and fan excitement to build momentum for the show's release, driving brand engagement and visibility across social media platforms.
